---
title: Phishing Simulation
description: Simulated phishing campaigns that measure and train employee resilience — realistic, ongoing, and tied directly to targeted follow-up training.
keywords:
  - phishing simulation
  - phishing awareness training
  - simulated phishing campaign
  - social engineering testing
  - employee security awareness
---

# Phishing Simulation

Almost every major breach that starts with a human, starts with an email. Firewalls and endpoint detection don't stop an employee from clicking a convincing link — the only way to know how your organization actually responds to a phishing attempt is to run one yourself, safely, before an attacker does it for real.

## Why a One-Time Test Isn't Enough

A single phishing test measures a single moment. Attackers don't stop trying after one campaign, and neither should your testing — phishing techniques evolve constantly (AI-generated lures, deepfake voice pretexting, convincing brand impersonation), and an organization's resilience needs to be measured against current techniques, not last year's template.

## What We Run

- **Realistic, evolving campaigns** — simulated phishing emails modeled on current real-world techniques, not generic templates employees have already learned to recognize.
- **Multi-channel simulation** — email, SMS (smishing), and where relevant, voice-based pretexting, since attackers aren't limited to inboxes.
- **Targeted and executive-focused campaigns** — simulations tailored to specific roles, since a finance team and an engineering team face very different real-world phishing lures.
- **Click-through and reporting metrics** — not just who clicked, but who reported the attempt, giving you a full picture of both risk and resilience.
- **Immediate, contextual feedback** — employees who click get instructive, non-punitive feedback at the moment of the mistake, which is when it's most likely to stick.

## Tied Directly to Training, Not Isolated

Phishing simulation results feed directly into [Security Training](/features/security-training), so an employee (or team) that struggles with a particular lure type gets targeted follow-up training, rather than everyone receiving the same generic annual module regardless of actual risk. Results are also correlated with [Dark Web Monitoring](/features/dark-web-monitoring) findings, since credentials harvested through a real phishing attempt often surface there first.

## Who Needs This

Every organization with employees who use email is a phishing target — the only variable is whether you find out your organization's actual click-through rate through a controlled simulation or through a real incident. This is particularly important for finance, healthcare, and any business handling payment or personal data, where a single successful phishing email can cascade into a full data breach and a DPDP Act (DPDPA) notification obligation.

[Talk to our team](/about-us) about running an ongoing phishing simulation program tailored to your teams.